Dave Richmond has combined his work with his love of beer for more than eight years with the Madrigrano families, and is now Global Brands Manager at Beer Capitol Distributing-Lake Country in Sussex. In his position, Dave is responsible for coordinating the marketing and merchandising programs for all the Global brands. The beer products featured in his blog are primarily those distributed but not limited to by Beer Capitol Distributing Lake Country.
I hope that everyone had a great 4th of July Holiday enjoying the great weather and events in the area. I enjoyed Summerfest, the Waukesha 4th of July parade, and the World Cup 2010 coverage. I mentioned in my last post about matching beers to the countries and to do a sampling with friends of all the different beers. ESPN did a World of Beers segment on their webite which I found very entertaining. The semi finals begin today and it finishes up with the final match on Sunday the 11th.
The smoking ban went into effect on the 5th of July. This being a statewide ban I believe will have an overall positive effect on the restaurant and bar industry. Being smoke free will hopefully bring out new or bring back old customers to a lot of these establishments. Let me know your opinions in the comment section about your feelings with the statewide smoking ban.
It is a great time for beer drinkers in Wisconsin to get out and sample new beers. This week there is a new Beer festival that will be in Milwaukee on Saturday. They are having over 40 breweries having their products sampled. It looks to be a great event so check it out if you are at all interested in beer.
Next week the Wisconsin State Fair kicks off and there will be numerous opportunities to sample State and regional beers at various stands throughout the grounds. I encourage everyone to try some of the new beers that will be availible this year.