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2011 Milwaukee/NARI Home Improvement Show To Feature Special Attractions

Jan. 19, 2011

An enhanced Outdoor Living Area with a “neighborhood staycation theme,” the Schlossmann’s Dodge City Chrysler Jeep Vehicle Display, and an Interior Design Contest between local colleges are some of the attractions at the 49th annual Milwaukee/NARI Home Improvement Show at the Wisconsin Exposition Center at State Fair Park in West Allis, Thurs., Feb. 10, through Sun., Feb. 13.


The Show’s Outdoor Living Area will be arranged as a neighborhood subdivision, with landscaping, hardscaping, water features, and materials constructed from wood by area high school and college students. The wood structures will also be prizes in the Milwaukee/NARI Foundation raffle, with the participating schools receiving $1,000 for the school’s construction program.


The following Milwaukee/NARI members, along with area schools, are participating in the Outdoor Living Area construction:


Dean Pipito Waterfeatures LLC – Water feature within the common area.


Breezy Hill Nursery, Inc. – A glimpse of the “northern woods” in the backyard, featuring rustic evergreens, natural stone pavers, and Adirondack chairs with a matching end table done by Franklin High School. The shade sail is an economic way to provide filtered sunlight without sizzling in the heat.


Milt Charno & Associates, Inc. – Subdivision wood walkway.


Exteriors Unlimited Landscape Contractors, Inc. – A three-season outdoor living space features a custom paver patio and seat walls, a fire pit, wood furniture constructed by students of the MATC Downtown campus, and cabana, perfect for entertaining friends and family, rain or shine, night or day.


Ground Affects Landscaping, Inc. – An outdoor kitchen, with a wood deck and pergola constructed by students from Waukesha County Technical College, plus a fire pit, diverse plant materials, and decorative lighting.


Innovative Exteriors Landscape – To be designed as a “pocket park” with areas for people to sit down and relax, the spaced will incorporate two main features, a fire pit and a water feature. The area will have seat walls throughout constructed of Brussels dimensional wall, while the floor will be made of Brussels pavers including a natural bluestone inset in the middle. The fire pit will have black lava rock to contrast with the color of the seat wall, and the water feature will be made of natural stones and will provide the sound of rushing water. Students from Bradley Tech High School, who will make cedar benches and tables, plus two arbors to mark the display’s entrance, will provide the area’s final feature. There will also be birch clumps in the corner and small areas of annuals to add color.


Attendees will have an opportunity to serve as judges of an Interior Design Contest, which will pit students from four area colleges, each designing and creating a 12' x 12' multi-purpose/recreation room for a family in a different stage in life for their children, with the participating schools as follows:


Toddler: Gateway Technical College


Teenager (13 – 18): Mount Mary College


College-age (18 – 24): Milwaukee Area Technical College


Empty Nest: Waukesha County Technical College


In addition, each school will do a drawing/board that represents the other three stages of life in order to show the evolution of how their design came to be.


Milwaukee/NARI member Pekel Construction & Remodeling, Inc., will construct the drywall for the room displays. The participating schools will each receive $1,000 for the school’s interior design program.


Providing attendees with a central location to learn about the various components of the country’s largest home improvement council, the Milwaukee/NARI Information Center will have members from different areas of the association, including Membership, Education/Certification, and the Milwaukee/NARI Foundation, the association’s charitable arm. At least one of the association’s Certified Professionals will be in the Information Center at all times to answer consumer inquiries relating to home improvement and remodeling.


The Wisconsin Bureau of Environmental Health will have a display at the Show with a focus “Healthy Homes,” including information and resource materials on lead, asbestos, radon, mold and indoor air, and asthma.


The latest 2011 cars and trucks will be shown inside the expo center in the Schlossmann’s Dodge City Chrysler Jeep Vehicle Display, including the Jeep Grand Cherokee , Dodge Durango, Honda Crosstour, and Subaru Outback.


The Time Warner Cable “Relaxation Station” will enable Show attendees to recharge their batteries during their tour of the exhibit hall, plus catch that day’s sporting events. In addition, Green Bay Packers legend Dave Robinson will attend the Show Fri., Feb. 11 – Sun., Feb.12 to sell and autograph “The Lombardi Legacy,” a book he co-authored with Royce Boyles, who will also attend the Show.


The Show will also have an interpreter for the deaf and hearing-impaired available Thurs., Feb. 10, from 1:00 p.m. – 8:00 p.m., and on call for the rest of the Show for individuals requiring assistance for seminar presentations.


Cosponsored by the Milwaukee/NARI Home Improvement Council, Inc., and the Milwaukee Journal Sentinel, the 2011 Show will provide Milwaukee/NARI, the area’s leading home improvement and remodeling industry resource for more than 49 years, with the opportunity to have its members demonstrate for consumers “Where Ideas Bloom,” the theme for the Show.


More than 700 booth spaces covering the entire exposition center will feature providers of thousands of home improvement products and services, including kitchens, decks, cabinets, windows, bathrooms, siding, lighting, landscaping, media rooms, wall covering, rec rooms, roofing, fireplaces, and more.


During the Show, educational demonstrations and seminars by home improvement experts and media celebrities will be held, including presentations on the Renewal by Andersen Seminar Demonstration Stage by Shari Hiller & Matt Fox of “Around the House with Matt and Shari” on PBS (and formerly of HGTV), with presentations sponsored by Allrite Home & Remodeling, Josh Foss of HGTV’s “Design Star,” Melinda Myers, and Tom Feiza, Mr. Fix-It, sponsored by J&B Construction. The Grand Appliance & AB&K Cooking Demonstration Stage will feature area chefs and national cooking celebrities, including Chef Bonnie Muirhead, runner up on FOX’s “Hell’s Kitchen” and Chef Darren McGrady, formerly the private chef for Princess Diana.


Hours on Thurs., Feb. 10, and Fri., Feb. 11, are 11 a.m. – 9 p.m.; Sat., Feb. 12, 10 a.m. – 9 p.m.; and Sun., Feb. 13, 10 a.m. – 5 p.m. Admission is $6 in advance, $8 at the door on Thurs. and Fri., and $10 Sat. and Sun. Tickets for seniors 60 and older are $5.00, with a special price of $4.00 at the door on Thurs., Feb. 10, for Senior Day sponsored by Callen Construction, Inc. Children 12 and younger are free.


For more information, visit

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